We build AI systems that compound.

Strategy, software and automation built as one connected growth system.

Voice AI · example run

What we build

AI voice systems that qualify, support and convert without losing context.

Hi, do you have anything Tuesday morning?

We do. 10:30 works. Shall I book it for you?

That would be great, thanks.

Selected work

Selected systems.

01SaaS Products · 2026

Challenge: Clubs without a performance department have no reliable picture of a player.
System: One operations layer where attendance, wellness and match data build a living player profile.
Status: Built

02Voice AI · 2026

Challenge: A phone tree has no API or sitemap. It can only be mapped by dialling, listening and pressing each option.
System: A voice agent that walks every branch live, then scores caller friction across the paths it genuinely reached.
Status: Built · 39 institutions audited

03SaaS Products · 2026

Challenge: Commission-based trade marketplaces push artisans off the platform the moment a relationship forms.
System: A two-way marketplace earning from subscriptions instead of commission, with matching, messaging, reviews and payment inside it.
Status: Built · 19 trades

How Keeel thinks

Journey map
- Enquiry lands
- No reply until morning
- Caller books elsewhere
Agent boundary
- if known contact
- then skip qualification
- escalate anything else
Build state
- Agent logic
- Calendar + CRM
- Escalation to a human
Event stream
- call.received
- booking.created
- escalation.raised

Built for handoff

Deployed and usable — not a deck or a disconnected prototype.

Repos, accounts, docs and credentials stay with you from handoff.

Events and dashboards are built in, not added at the end.

Surfaces we deploy into

Next step

Two answers is enough to start. We'll come back with where a system would help — and where it wouldn't.